Optimizing Global Operations via International Partnerships
A recent example of this is IMS Health's acquisition of the Indian company PharmARC - a partnership that will . IMS Health is a leading international provider of information, services and technology for the healthcare industry which has its headquarters in the US. PharmARC is a leading provider of analytic solutions for the commercialization of drugs and medical products and is based in Bangalore, India. Their partnership will increase both companies' capabilities and scope, as well as help IMS Health meet the growing demand for outsourced services.
By merging with a major Australian company, Watson Pharmaceuticals' recent acquisition of Ascent PharmaHealth will help position it as a leading pharmaceutical company in Australia and Southeast Asia. Through this acquisition Watson - a leading US generics company - will increase market distribution in Ascent's established generics and OTC markets which include Australia, Singapore, Malaysia, Hong Kong, Vietnam, and Thailand.
This trend has increased the need to improve international and intercontinental communication, along with translation and interpreting requirements. Not only must communication be clear during business negotiations, but the continued success of these partnerships depends on continued effective communication, both spoken and written. Moreover, due to the delicate nature of dealing with healthcare products and information, companies must take care at all stages to ensure that language and cultural barriers do not interfere.
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