Indian Generics Dominate US Market
With Pfizer's cholesterol-lowering blockbuster Lipitor going off patent on December 1, another Indian generics company, Ranxbury, is hoping to corner that market with their generics version of Lipitor (currently the largest-selling drug in the world). Ranxbury has put a tremendous effort, as well as investment, into preparing their generic version of the drug. However, Pfizer may not let it go so easily. Since 2008, Ranxbury and Pfizer have been involved in patent litigation procedures which delayed the release of a Lipitor generic through November 30 of this year. During this time the rules to the game have changed. Last year Pfiizer sold rights for Lipitor to Watson Pharma (a New Jersey-based company) allowing it to sell the generic version of the drug, as long as 70% of drug revenues go to Pfizer over the next five years. Ranbaxy was given first rights on selling a generics version of Lipitor in 2002 because it was the first to apply for FDA approval. In 2008, the two companies reached an agreement that the generic would be released on November 30, 2011. However, whether the FDA would grant approval, given the manufacturing problems that the agency reported at Ranxbury (the FDA accused a Ranbaxy plant in India of submitting false and unreliable data) remained unclear. As a result, in 2009 the FDA invoked an 'application integrity policy' against Ranbaxy, which placed its drug applications under greater scrutiny and required certain corrective actions. In the meantime, Pfizer made an agreement with Watson Pharmaceuticals. The issue is yet to be completely resolved.
References
http://www.fiercepharma.com/story/indian-drugmakers-push-us-market/2009-03-06
http://www.business-standard.com/india/news/indian-pharma-remains-top-in-us-generics/420523/
http://articles.economictimes.indiatimes.com/2011-11-30/news/30458695_1_generic-version-arun-sawhney-ranbaxy-laboratories




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